#EleNão

The #EleNão (Not Him) movement emerged as a women-led protest in Brazil in 2018, in response to Jair Bolsonaro’s presidential candidacy. Initially created and propagated through the Facebook group “Mulheres Unidas Contra Bolsonaro” (Women United Against Bolsonaro), the movement quickly transcended the digital sphere, becoming one of the largest women-led protests in the history of Brazil. #EleNão stands out not only for its digital expression and local significance but also for its internationalization and transnational nature. On September 29, 2018, cities worldwide witnessed protests of varying scales against Jair Bolsonaro’s candidacy, underscoring the global reach and impact of the movement. In Portugal, a country with close ties to Brazil due to shared history and migration waves, #EleNão also found local expression, both online and in the streets.